Some people have a problem with Valentine's Day. They say it's too commercial, and puts too much emphasis on materialism. Eh, whatever. If the two people in the couple really know each other, and their values are fairly similar, I don't see it being an issue.HOWEVER. There is something rather insidious about the marketing of Valentine's Day. Something that has been subtly manipulating the minds of millions of consumers. That thing is Jared. The most prominent Jared of recent memory is the company name that is squealed in those slightly annoying, overenthusiastic jewelry commercials. But Jared goes much further back than that. Back to an ad campaign that began before most people had even heard of Jared Jewelers.
Jared Fogle has been Subway's pitch guy since 2000. He lost a bunch of weight while supposedly eating only Subway turkey sandwiches. Good for him. Awesome story. However, Subway has saturated U. S. consumers with Jared commercials like an inexperienced sandwich artist using oil and vinegar bottles with the tops too loosely screwed on.
Because both campaigns have been so incessantly hammered into the collective American psyche, I have a feeling that there might be some subconscious confusion. And on Valentine's Day, food doesn't always supplement love. Sometimes it fills the gaping void where love used to be.
Scenario 1 (internal monologue set off by **) :
Teresa: Somebody's at the door. OMG it's UPS. It's probably from Fred. Open it!!!!
Mary: *opens box* He went to Jared's!!!! Isn't he the greatest?!
Teresa: Yaaaaaay! I'm so happy for you! **Hmmm... Just a locket?! What a tightwad!**
Scenario 2
Teresa: How's Joe been doing since he broke up with Tina?
Mary: I don't know. He seems kinda down. I think he went to Jared's.
*cut to Joe at Jared's house*
Jared: Ummm... Hey Joe. You might want to switch to a turkey sub for this round. I think you're on your fourth meatball. Haven't you heard that all of our subs are just five dollars in February?
Joe (through a mouthful of meatballs and cheese) : Shut up, Jared. Why don't you go fetch a turkey sub for Michael Phelps? I hear Apollo Anton Ono just finished skating in circles and is absolutely jonesing for a cold cut combo. Go make yourself useful. As for me? I'm gonna bathe in a swimming pool filled with marina sauce and meatballs. After I get out, I'm gonna dry myself off with day-old slices of white American cheese. Then, when I'm good and full, I'm gonna lay my head down on a bed of stale sourdough bread. Happy m*t*e*f*c*i*g' Valentine's Day!
(Here's a great song from the new St. Vincent album)

